Apple TV+ has emerged as a powerhouse in the streaming world, offering a curated selection of high-quality, original content that sets it apart from competitors. Launched in 2019, this ad-free platform focuses on exclusive shows, movies, and documentaries, featuring A-list talent and award-winning storytelling. Whether you’re a new viewer or a longtime subscriber, this comprehensive guide covers everything you need to know about Apple TV+ in 2025, including pricing, free trials, supported devices, unique selling propositions, and a brief history of its growth. Optimized for annual updates, this guide will keep you informed about the latest features and offerings.
What’s New with Apple TV+ in 2025?
Apple TV+ is a premium streaming service that delivers exclusive, original content, including TV shows, movies, documentaries, and family-friendly programming. Unlike other platforms that rely on licensed content, Apple TV+ focuses solely on originals, ensuring a unique viewing experience. From critically acclaimed series like Ted Lasso and The Morning Show to blockbuster films like CODA and Fountain of Youth, Apple TV+ caters to diverse tastes with high production values and top-tier talent.
The service is ad-free, offering uninterrupted viewing across a wide range of devices. It also integrates seamlessly with Apple’s ecosystem, making it a go-to choice for Apple users while remaining accessible to non-Apple device owners. With a growing library and regular releases, Apple TV+ is a compelling option for anyone seeking quality over quantity.
Pricing and Free Trials
Subscription Cost
As of May 2025, Apple TV+ is priced at $9.99 per month in the United States. Pricing varies by region:
- United Kingdom: £8.99/month
- Canada: $12.99/month
- Australia: $12.99/month
- India: ₹99/month
These prices include access to the entire Apple TV+ catalog, with no additional tiers or hidden fees. The subscription supports Family Sharing, allowing up to six family members to share one account at no extra cost.
Free Trials
Apple TV+ offers a 7-day free trial for new subscribers, giving you full access to explore the platform’s content. Additionally, Apple frequently provides extended trial offers:
- 3-month free trial with the purchase of eligible Apple devices (e.g., iPhone, iPad, Mac, Apple TV) within 90 days of purchase.
- Bundled trials through services like Apple One, which combines Apple TV+, Apple Music, Apple Arcade, and more.
To activate a trial, sign up via the Apple TV app or website. Be sure to cancel before the trial ends if you don’t wish to continue, as the subscription auto-renews at the standard rate.
Apple One Bundle
Apple TV+ is included in Apple One, a subscription bundle that combines multiple Apple services at a discounted rate. In the US, Apple One plans are:
- Individual: $19.95/month (includes Apple TV+, Apple Music, Apple Arcade, 50GB iCloud+)
- Family: $25.95/month (same services, 200GB iCloud+, shareable with up to six family members)
- Premier: $37.95/month (adds Apple News+, Apple Fitness+, 2TB iCloud+)
Apple One is a cost-effective option for those already invested in Apple’s ecosystem, with free trials available for new users.
How to Watch Apple TV+
Apple TV+ is accessible through the Apple TV app, which is available on a wide range of devices and platforms. You can stream content on-demand, download select titles for offline viewing, and enjoy 4K HDR, Dolby Vision, and Dolby Atmos on supported devices. Here’s how to get started:
- Download the Apple TV App: Available on iOS, macOS, tvOS, and select third-party platforms.
- Sign In: Use your Apple ID to subscribe or activate a free trial.
- Browse and Stream: Explore the catalog, search for titles, or use curated collections to find new content.
- Personalize: Create up to six user profiles per account, with personalized recommendations and watchlists.
The Apple TV app also integrates with other services (e.g., purchased iTunes content or select third-party channels), but Apple TV+ content is clearly marked for subscribers.
Supported Devices
Apple TV+ is designed for maximum compatibility, ensuring you can watch on nearly any device. As of 2025, supported platforms include:
Apple Devices
- iPhone and iPad (iOS/iPadOS 12.3 or later)
- Mac (macOS Catalina 10.15 or later)
- Apple TV (4K, HD, or 3rd generation, tvOS 12.3 or later)
- Apple Vision Pro (for immersive spatial experiences, e.g., Bono: Stories of Surrender)
Smart TVs and Streaming Devices
- Samsung, LG, Sony, VIZIO, TCL, Hisense (select models with the Apple TV app)
- Roku (most models)
- Amazon Fire TV (Fire TV Stick, Cube, and select TVs)
- Google TV and Android TV (select devices)
- Chromecast (with Google TV)
Gaming Consoles
- PlayStation (PS4, PS5)
- Xbox (One, Series X|S)
Web Browsers
- Stream directly at tv.apple.com using modern browsers (Safari, Chrome, Firefox, Edge).
Other Devices
- PC (Windows 10 or later via the Apple TV app or browser)
- Android smartphones/tablets (via browser at tv.apple.com)
For the best experience, use a high-speed internet connection (25 Mbps or higher for 4K). Most devices support offline downloads, but availability varies by title and region.
Unique Selling Propositions (USPs)
Apple TV+ stands out in the crowded streaming market due to its distinct features and focus. Here are the key reasons to choose Apple TV+ in 2025:
- Ad-Free Experience: Enjoy uninterrupted viewing with no commercials, a rarity among streaming services.
- Exclusive Originals: Every title is an Apple Original, crafted with top talent and high production values. Hits include Severance, Silo, Pachinko, and upcoming releases like Murderbot (May 2025).
- High-Quality Production: Most content is available in 4K HDR, Dolby Vision, and Dolby Atmos, delivering a cinematic experience.
- Family-Friendly Focus: A robust lineup of kids’ programming (e.g., Lulu Is a Rhinoceros, Snoopy in Space) makes it ideal for all ages, with parental controls for safety.
- Seamless Apple Integration: Syncs effortlessly with Apple devices, Siri, AirPlay, and Family Sharing, plus universal search for easy content discovery.
- Global Accessibility: Available in over 100 countries, with multilingual subtitles, dubbing, and region-specific pricing (e.g., ₹99/month in India).
- Compact Library, Big Impact: Unlike competitors with thousands of titles, Apple TV+ offers a curated catalog, reducing decision fatigue and emphasizing quality.
- Immersive Experiences: Optimized for Apple Vision Pro, with select titles offering spatial audio and interactive viewing.
These USPs make Apple TV+ a premium choice for viewers who value quality, simplicity, and an ad-free environment.
A Brief History and Growth of Apple TV+
Apple TV+ launched on November 1, 2019, entering a competitive streaming landscape dominated by Netflix, Hulu, and Disney+. Priced at $4.99/month initially, it aimed to differentiate itself with a focus on original content and integration with Apple’s ecosystem. The service debuted with high-profile titles like The Morning Show, See, Dickinson, and For All Mankind, backed by a $6 billion investment in content.
Key Milestones
- 2019–2020: Early success with Ted Lasso (2020) and CODA (2021), the latter winning the Oscar for Best Picture, a first for a streaming service.
- 2021–2022: Expansion of the catalog with hits like Foundation, Severance, and Pachinko. Apple raised the US price to $6.99/month in 2022.
- 2023–2024: Continued growth with acclaimed series (Silo, Slow Horses) and films (Killers of the Flower Moon). The price increased to $9.99/month in 2023, reflecting investment in premium content.
- 2025: Apple TV+ solidifies its reputation with a diverse May lineup, including Murderbot, Fountain of Youth, and Deaf President Now!. The platform now reaches over 100 million subscribers globally, per industry estimates.
Growth Drivers
- Award-Winning Content: Over 300 awards, including Emmys, Oscars, and BAFTAs, boosting credibility.
- Strategic Partnerships: Collaborations with talents like Steven Spielberg, Martin Scorsese, and Natalie Portman elevate the platform.
- Global Expansion: Localized content (e.g., Pachinko in Korea, Acapulco in Mexico) and affordable pricing in emerging markets like India.
- Device Compatibility: Broad support for non-Apple devices, making it accessible to a wider audience.
Apple TV+’s focus on quality over quantity has carved out a niche, positioning it as a premium alternative to volume-driven platforms.
Tips for Getting the Most Out of Apple TV+
- Explore Free Trials: Take advantage of the 7-day trial or device-purchase offers to test the service.
- Use Family Sharing: Share your subscription with up to six family members for no additional cost.
- Download for Offline Viewing: Save shows and movies for travel or low-connectivity areas (available on most devices).
- Leverage Siri: Use voice commands on Apple devices to find content quickly (e.g., “Hey Siri, play Ted Lasso on Apple TV+”).
- Check for Bundles: Save money with Apple One if you use other Apple services.
- Stay Updated: Follow Apple TV+ on social media or check tv.apple.com for new release announcements, especially for 2025’s packed slate.
Conclusion: Why Apple TV+ is Worth It in 2025
Apple TV+ continues to redefine streaming with its ad-free, originals-only approach, delivering cinematic quality and compelling stories. At $9.99/month, it offers excellent value, especially with Family Sharing, free trials, and compatibility across countless devices. From its humble beginnings in 2019 to its status as an award-winning platform in 2025, Apple TV+ has proven its staying power. Whether you’re drawn to upcoming releases like Murderbot (May 2025) or timeless hits like Ted Lasso, there’s never been a better time to subscribe.
Ready to dive in? Sign up for a free trial at tv.apple.com or through the Apple TV app, and experience premium streaming like never before. Check back annually for updates to this guide, as Apple TV+ evolves with new features, pricing, and must-watch content.
Last Updated: May 10, 2025. This guide will be revised annually or as major changes occur to reflect the latest Apple TV+ offerings.