Apple TV+ has solidified its place as a top-tier streaming service, offering a curated selection of high-quality, original content. From award-winning series like Ted Lasso and Severance to blockbuster films and thought-provoking documentaries, Apple TV+ continues to attract viewers with its ad-free, originals-only approach. But with so many streaming options available, understanding the pricing structure is key to making an informed decision.
In this comprehensive guide, we’ll break down everything you need to know about Apple TV+ pricing in 2025. We cover subscription costs, a detailed comparison of Apple One bundles (now including Apple Books+), all available free trial options, and step-by-step instructions on how to cancel. We’ll also explore international pricing nuances and provide tips for maximizing value. Whether you’re a new viewer or considering an upgrade, this article has you covered. We keep this guide updated with the latest Apple TV+ pricing information, so bookmark it and check back!
Jump to Section
- What is the Cost of Apple TV+ in 2025?
- Apple TV+ Subscription Tiers and Bundles
- Free Trial Options for Apple TV+
- How to Cancel Apple TV+ Trials and Subscriptions
- International Pricing: A Closer Look
- Tips for Getting the Most Out of Your Subscription
- Is the Price Justified by Apple TV+’s Features?
- Frequently Asked Questions (FAQ)
What is the Cost of Apple TV+ in 2025?
As of May 2025, the standalone Apple TV+ subscription remains priced at $9.99 per month in the United States (plus applicable taxes). This follows a price increase from $6.99 in late 2023, reflecting Apple’s continued investment in premium content. Despite the hike, Apple TV+ stays competitively priced among ad-free streaming services, offering exclusive, high-quality originals.
International Pricing Nuances
Apple TV+ adjusts pricing by region to suit local markets:
- United Kingdom: £8.99/month (~$11.50 USD)
- Canada: $12.99 CAD (~$9.50 USD)
- Australia: $12.99 AUD (~$8.50 USD)
- India: ₹99/month (~$1.20 USD)
These variations highlight Apple’s strategy to make the service accessible globally, with notably lower pricing in emerging markets like India. (Note: Prices are pre-tax and subject to slight exchange rate fluctuations.)
Apple TV+ Subscription Tiers and Bundles
Apple TV+ keeps it simple with one standalone plan, but its Apple One bundles—now enhanced with Apple Books+—offer significant value by combining multiple services at a discount.
Standard Apple TV+ Subscription
- Price: $9.99/month (US, pre-tax)
- Features:
- Access to all Apple Originals
- Ad-free streaming
- 4K HDR, Dolby Vision, and Dolby Atmos support
- Family Sharing for up to six members
- Offline downloads on select devices
This plan suits viewers focused solely on Apple TV+ content.
Apple One Bundles: A Detailed Comparison
Apple One integrates Apple TV+ with services like Apple Music, Apple Arcade, iCloud+, and now Apple Books+ (a new addition in 2025 offering unlimited e-books and audiobooks). Here’s the breakdown (US pricing as of May 2025):
| Plan | Price (US) | Included Services | Total Individual Value | Savings | Best For |
|---|---|---|---|---|---|
| Individual | $22.95/month | Apple TV+ ($9.99), Apple Music ($10.99), Apple Arcade ($6.99), Apple Books+ ($4.99), 50GB iCloud+ ($0.99) | $33.95/month | ~$11/month | Solo users wanting entertainment + books |
| Family | $29.95/month | Apple TV+ ($9.99), Apple Music Family ($16.99), Apple Arcade ($6.99), Apple Books+ ($4.99), 200GB iCloud+ ($2.99) | $41.95/month | ~$12/month | Families or groups needing more storage |
| Premier | $41.95/month | Apple TV+ ($9.99), Apple Music Family ($16.99), Apple Arcade ($6.99), Apple Books+ ($4.99), Apple News+ ($12.99), Apple Fitness+ ($9.99), 2TB iCloud+ ($9.99) | $79.93/month | ~$38/month | Power users wanting all services + books |
- Individual Plan: Perfect for solo users who enjoy streaming, music, gaming, reading, and basic storage.
- Family Plan: Great for families or groups sharing services with expanded storage.
- Premier Plan: Ideal for power users or households wanting the full Apple suite, including books.
Apple One streamlines billing and boosts savings, especially with the new Apple Books+ perk.
Free Trial Options for Apple TV+
Apple provides multiple ways to try Apple TV+ for free, including a new option in 2025:
- 7-Day Free Trial
- Eligibility: All new subscribers.
- Access: Sign up via the Apple TV app or tv.apple.com.
- 3-Month Free Trial with Eligible Apple Device Purchase
- Eligibility: Purchase a new iPhone, iPad, Mac, Apple TV, or select Apple products (e.g., AirPods Pro).
- Access: Redeem in the Apple TV app within 90 days of setup.
- 1-Month Free Trial with Apple One
- Eligibility: New Apple One subscribers.
- Access: Free month for untested bundle services.
- Free with Apple Music Student Plan
- Eligibility: College students with Apple Music Student Plan ($5.99/month).
- Access: Apple TV+ included.
- Carrier and Partner Promotions
- Examples: T-Mobile, Verizon, or Best Buy offers.
- Access: Check with your provider or retailer.
Tip: Cancel before the trial ends to avoid charges.
How to Cancel Apple TV+ Trials and Subscriptions
Cancel before your trial or billing cycle ends to avoid charges. Access typically ends immediately upon cancellation, so time it wisely (e.g., a day before renewal).
On iPhone or iPad:
- Open Settings.
- Tap your Apple ID at the top.
- Select Subscriptions.
- Find Apple TV+ and tap Cancel Subscription (or “Cancel Free Trial”).
On Mac:
- Open the App Store.
- Click your name (bottom left).
- Choose Account Settings.
- Under “Manage,” find Subscriptions and click Manage.
- Select Apple TV+ and click Cancel Subscription.
On the Web:
- Visit tv.apple.com and sign in.
- Click the account icon (top right).
- Go to Settings.
- Scroll to Subscriptions and click Manage.
- Choose Cancel Subscription.
International Pricing: A Closer Look
Apple TV+ pricing varies globally to align with local economies:
| Region | Monthly Price | Approx. USD Equivalent (May 2025) |
|---|---|---|
| United States | $9.99 | $9.99 |
| United Kingdom | £8.99 | ~$11.50 |
| Canada | $12.99 CAD | ~$9.50 |
| Australia | $12.99 AUD | ~$8.50 |
| India | ₹99 | ~$1.20 |
These adjustments ensure affordability and market penetration worldwide.
Tips for Getting the Most Out of Your Apple TV+ Subscription
- Leverage Family Sharing: Share with up to five others.
- Maximize Free Trials: Use the 3-month device offer or new product promotions.
- Bundle with Apple One: Save more with added Apple Books+.
- Download Offline: Watch anywhere, anytime.
- Tap Student Discounts: Free Apple TV+ with Apple Music Student.
- Monitor Promotions: Look for carrier or partner deals.
- Explore Apple Books+: Dive into e-books/audiobooks with Apple One.
Is the Price Justified by Apple TV+’s Features in 2025?
At $9.99/month (US), Apple TV+ justifies its cost with:
- Ad-Free Viewing: A premium, uninterrupted experience.
- High-Budget Originals: Exclusive titles like Silo and Foundation with A-list talent.
- Top-Tier Streaming Quality: 4K HDR, Dolby Vision, and Dolby Atmos.
- Family-Friendly Content: Curated, safe options for all ages.
- Ecosystem Integration: Seamless use with Apple devices, Siri, and AirPlay.
- New Features: Apple Books+ enhances Apple One value.
For those valuing quality over quantity, Apple TV+ delivers a premium experience worth the price.
Frequently Asked Questions (FAQ)
Q: Can I pay for Apple TV+ annually?
A: Standalone Apple TV+ is monthly, but some Apple One plans offer annual billing in select regions, effectively bundling Apple TV+.
Q: Does the price include tax?
A: No, listed prices (e.g., $9.99/month in the US) are pre-tax. Local taxes apply.
Q: Are there hidden fees?
A: No, the subscription fee covers all Apple TV+ content without extra charges.
Q: Will the price increase soon?
A: No announcements yet, but the last hike was in 2023. We’ll update this guide if changes occur.
Q: What’s new with Apple One in 2025?
A: Apple Books+ (e-books and audiobooks) is now included, boosting bundle value.
Conclusion: Is Apple TV+ Worth the Price in 2025?
With its focus on premium originals, an ad-free experience, and flexible options like Apple One (now with Apple Books+), Apple TV+ offers strong value at $9.99/month in 2025. Free trials, student perks, and device-purchase incentives make it easy to test. Whether you’re hooked on Severance, excited for Murderbot, or exploring new books, Apple TV+ delivers a compelling package.
Ready to dive in? Visit tv.apple.com to sign up or explore Apple One today.
Last Updated: May 10, 2025. Check back for the latest updates on Apple TV+ pricing and features.